Although Optimizely allows you to make changes to an experiment while it's running, we don't recommend that you do so. Changing the parameters of the experiment could lead to misinterpretations about the results.
For more information, read "Can I change an experiment while it's running?"
Enter HTML to replace the selected element.
The text may not be viewable in-browser depending on the styles on this element.
WARNING: The HTML exceeds 10,000 characters. This may slow down the page's load time. Try selecting a smaller element.
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Edit the selected element.
The text may not be viewable in-browser depending on the styles on this element.
WARNING: The HTML exceeds 10,000 characters. This may slow down the page's load time. Try selecting a smaller element.
Edit classes on the selected element.
Move using your mouse or keyboard arrows.
(shift to move faster)
Resize by dragging the handles along edges.
(shift to maintain aspect)
Rearrange using your mouse.
This element has been removed.
Clicks on this element will be tracked by the custom event name you specify.
Stop tracking this elementOptimizely supports a maximum of variations in an A/B test and a maximum of variation combinations in a multivariate test.
Questions? Visit us in the Optiverse.
Warning: The variation's results will be deleted. The results of your other variations will not be affected.
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Warning: Deleting a section of a multivariate experiment will delete the results for the entire experiment.
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The element that you tried to select is an iFrame. For technical reasons, iFrames cannot be edited from the currently loaded URL.
To edit the contents of the iFrame, you can load the URL of the iFrame in the editor. Note that the Optimizely snippet must also be installed on the page running in the iFrame.
The element that you tried to select is a Flash ad. Flash ads cannot be edited within the editor.
The page you are editing is not optimized for viewing on the selected mobile device. Your users may have difficulty viewing this page on this device.
This will not affect your ability to continue editing the page or start an A/B test experiment.
Specify the URL you want to load when editing this experiment. The editor will reload after you apply your changes.
*Note the editor loaded a different URL due to a redirect. Please ensure URL targeting options match:
Changing the editor URL will NOT affect the pages where your experiment runs. To change where it runs, visit URL targeting options.
URL targeting is used to specify where your experiment should run by specifying a list of pages. To control who sees your experiment, target visitors using audiences.
Optimizely can run this experiment in three different activation modes; immediate, conditional, or manual.
Optimizely will check every 50ms for this code condition to be true, and then activate the experiment. An activation callback function can also be used. For more details and example code, visit our Knowledge Base.
Select the type of experiment you want to run.
Test variations of a page against each other.
Test changes to multiple sections of a page.
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Test changes to multiple pages or a funnel.
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Not sure which experiment type is best for you? Learn more about these test types 
Easily track clicks on elements by selecting the element in the editor and clicking "Track Clicks". View which elements are being tracked in the editor by selecting the option below:
This variation cannot be paused as is.
Pausing this variation would pause all the variations in one experiment or section (for multivariate experiments). You can either unpause another variation before pausing this one, or pause the experiment entirely.
Select the project you'd like to create your new experiment in:
| Project Name | Project ID | Last Modified |
|---|---|---|
Visitors who see this variation will immediately be redirected to this URL. Learn more.
Important: Make sure your Optimizely implementation snippet is included in the head of both the original page and this destination page.
WARNING! Clicking "Apply" will overwrite any code you've written in the editor. To go back, click "Cancel".
Visitors selected for this variation should immediately be redirected to this URL. Learn more.
Important: Make sure your Optimizely implementation snippet is included in the head of both the original page and this destination page.
Get screenshots previewing your variations in each major browser with an Enterprise plan.
Select enterprise customers are able to schedule experiments to run automatically.
These are the goals for this experiment. To choose a primary goal for results, visit the Home page.
Choose one of the saved goals below to add to this experiment.
Sorry, no goals match that search term. Clear.
There are no other goals saved in this project.
instead.
Changing goals after starting your experiment can impact your existing results. Learn More.
Creating an account and then adding the implementation code snippet to this site may help us load it into the editor. Please create an account or log in to an existing account.
Adding the implementation code snippet may help us load the site into the editor. Follow these instructions then try again.
If you see a shield notification in the upper right corner of your browser, please click “Load unsafe script”.
Why do I need to do this? The site you asked us to load is unencrypted. This security warning exists to prevent unencrypted content from loading without your knowledge. Learn More.
If you see a shield icon in the upper left corner of your browser, please click on the icon and then select “Disable Protection on This Page” from the drop-down menu.
Why do I need to do this? The site you asked us to load is unencrypted. This security warning exists to prevent unencrypted content from loading without your knowledge. Learn More.
No taps have been recorded. Please interact with your connected application and taps will be displayed here.
No views have been recorded. Please interact with your connected application and views will be displayed here.
Great! You've added the revenue goal to your experiment, but you're not done yet. Check out the Revenue Tracking knowledge base article for implementation instructions.
| URL match condition | Match type |
|---|
Now, when people visit your website, they will be bucketed into one of the possible variations. Note that this includes YOU. If you want to see the different variations live, you can clear your cookies and reload the page.
Creating an account and then adding the implementation code snippet to this site may help us load it into the editor. Please create an account or log in to an existing account.
Adding the implementation code snippet may help us load the site into the editor. Follow these instructions then try again.
If you see a shield notification in the upper right corner of your browser, please click “Load unsafe script”.
Why do I need to do this? The site you asked us to load is unencrypted. This security warning exists to prevent unencrypted content from loading without your knowledge. Learn More.
If you see a shield icon in the upper left corner of your browser, please click on the icon and then select “Disable Protection on This Page” from the drop-down menu.
Why do I need to do this? The site you asked us to load is unencrypted. This security warning exists to prevent unencrypted content from loading without your knowledge. Learn More.
If this error persists, please contact support and let us know.
Our engineering team has been notified.
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